Being visible in a smart way has become an important issue for companies. Especially in a time when the acceleration of digitization means that news around the globe moves very quickly from one point to another.

Targeted and regular visibility of a company in the media enables it to gain large market shares. 

Visibility also helps the company to build a reputation that matches its ambitions and the respect and credibility that are essential to the development of its business.

Thanks to a network of more than 500 economic and financial journalists in all language regions of Switzerland and its neighbours, Donath Creative PR has acquired a reputation for efficient media relations.

Whether it is the placement of a complex article or the organization of a delicate interview, Donath Creative PR always finds the best solution. 

With the help of a communication plan customized for each company.

This requires starting with an appropriate strategy, a thorough reflection that takes into account all available tools to reach the right audience at the right time with the right message.

In recent years, the media world has changed radically, with increased competition for reduced reporting opportunities. As a result, knowledge of the media landscape and targeted pitching have become ever more important.

What distinguishes Donath Creative PR is our thirst for competition, which drives us to constantly look for the best opportunities and is only satisfied when we have succeeded in getting our clients where they belong.

Through the creation, preservation and sharing of content, digital media offers a new way to precisely target audiences and an element of news control that traditional media placements do not allow.

Social media offers the opportunity to connect directly with consumers, customers and colleagues, to engage in conversations, and to share skills, information and opinions.

Nevertheless, paid media continues to be a significant channel due to it’s ongoing  credibility. This is where Donath Creative PR's media relations skills are essential to reach different audiences, which is crucial in today's 24/7 world.

The best public relations work combines integrated approaches to reach multiple target groups, multi-layered thinking leads to multi-layered success.

Attracting attention, generating commitment, arousing emotions are only possible through openness, boldness, creativity and conviction. The brands, companies, organizations and associations that partner with Donath Creative PR are characterized by a strong media presence.