Getting comfortable in an interview, whether with print, radio, video or television is no small feat.

Knowing how to professionally answer the difficult questions a reporter may ask, also known as "nasty questions" in specialist jargon, is essential to a successful interview.

Getting the right messages across in an intelligent and punchy way so that the impact of an interview is optimal, for example in a TV studio, where an answer that exceeds 30 seconds is likely to be cut off.

Remaining calm before and during an interview, behaving in the right way, mastering gestures and movements in front of the camera, dressing elegantly but decently, without provocation, is a real science.

Managing the "on" and "off the record" during a journalistic interview with great skill is crucial in any situation.

All these key elements require real preparation and intense work on oneself.

The exercise is successful if, at the end of the interview, the journalist has only one desire: to do another interview in six months on a different theme with the same person who has just been interviewed, be it a CEO, an association leader, a scientist, a watchmaker, a fund manager or a doctor, to name but a few.

It is this objective that Donath Creative PR will be pleased to pass on to you, as it will contribute in a sustainable way to the success of your company or organization or association.