25
25 years of experience in both journalism and public relations
500
A network of 500 journalists in all language regions of Switzerland and its neighbours
2000
More than 2000 interviews organized
9000
More than 9000 articles published
Agency
Donath Creative PR helps companies, organizations and associations to develop their communication strategy, build their brand awareness and protect their reputation.
Proactive approach which is essential for your company to attain visible media presence.
Expertise
Media Relations
Being visible in a smart way has become an important issue for companies. Especially in a time when the acceleration of digitization means that news around the globe moves very quickly from one point to another.
Media training
Getting comfortable in an interview, whether with print, radio, video or television is no small feat. Knowing how to professionally answer the difficult questions a reporter may ask, is essential to a successful interview.
Events
To increase the visibility of your company, organization or association, organizing an event tailored to your needs and sector of activity is an excellent way to achieve your objectives.
About Me
Michel Donath, who holds a master's degree in international relations from the Hebrew University of Jerusalem, is an expert in media relations, communication strategy and media training.
For example he advised the world's leading asset managers such as Morgan Stanley, Goldman Sachs AM, JP Morgan, State Street Global Advisors, Deutsche Bank AM, Columbia Threadneedle, Natixis IM, Edmond de Rothschild AM, Vontobel AM, Oddo BHF AM, Carmignac, Mirabaud, Société Générale, Crédit Agricole, Candriam, Robeco, RobecoSAM, Lombard Odier.
He also worked as a press officer in several companies and associations in highly differentiated sectors such as Carrefour.
As Head of the Zurich Office he acted for prestigious public relations agencies with mandates as diversified as project management for the famous architecture firm Herzog & De Meuron, the worldwide launch of the tea capsule at Monodor or the promotion of the Bill & Melinda Gates Foundation.
He started his career as an economic and financial journalist, giving him a deep knowledge of the media world, which has been evolving and consolidating constantly in recent years.
References
Jean-Pascal Baechler - Economic Advisor Media & Communication at Banque Cantonale Vaudoise
"Michel Donath is the link between BCV's Asset Management and the press in German- speaking part of Switzerland. We have had confidence in his professionalism for many years."
Eric Favre - Inventor and ex-CEO of Nespresso, CEO of Monodor and Dream Treasure, Member of the Academy of Technical Sciences (SATW), Ing. SIA in Thermodynamics and Aerodynamics
"I have known Michel Donath for more than twenty years; first as an experienced business journalist and then as a PR consultant, always competent, reliable and extremely helpful. Thanks to his many years of experience, he is also able to work efficiently and in a solution-oriented manner. Always with a keen sense for the needs of media representatives. As the inventor of the Nespresso system in 1976, founder and first CEO of Nespresso and as the inventor and founder of Monodor in 1991 to launch the "Inverse" capsule of Delizio, Lavazza Blue and Mocoffee, I have always benefited from the professionalism of Michel Donath to communicate worldwide about my inventions and the products of the capsule system. In 2008, Michel Donath successfully organized a world conference with my wife Anna-Maria Favre, Tpresso inventor, at the Baur au Lac in Zurich. At the same time, I was in an annex of the "Forbidden City" in Beijing, which was made available by the Chinese Ministry of Agriculture. Therefore, I can only recommend Michel Donath's advice and communication proposals."
Claude Baumann - founder and CEO of the financial portal finews.ch
"I have known Michel Donath for more than twenty years; first as a highly knowledgeable business journalist and later as a PR consultant, who is always competent, reliable and extremely helpful. Thanks to his many years of experience, he also succeeds in working in a solution-oriented and efficient manner. Always with a keen sense for the needs of media representatives."
Eugen Stamm, start-up journalist at investiere.ch (and ex-NZZ)
"Michel was very pleasant to work with and never intrusive. He knows very well how to approach journalists and I could always rely on his recommendations when it came to his clients's expertise. He always helped me to find top-class financial experts at short notice, which was very helpful in writing convincing articles. I could always count on Michel."
